Europe Looney

by HFCadmin ·

Warner Bros. Consumer products Germany supports nutrition and movement e.V. (peb) from the platform immediately. Looney Tunes sports party Hamburg, April 2008 Warner Bros. Consumer products Germany supports now the platform nutrition and movement e.V. (peb) “.” The initiative of politics, associations and economic aims to engage for a healthy lifestyle among children and adolescents and to prevent the development of obesity. Obesity is a big problem for children in Germany, according to a study of KiGGS, 15 percent of children and adolescents are overweight, 6.3 percent of them obese. The starting point for joint collaborations is the Looney Tunes sports party.

We are very pleased that we peb will integrate our activities with the initiative. The Looney Tunes sports Party supports the objectives of the peb,”commented Peter Bichler, General Manager of Warner Bros. Consumer products Germany and Austria. The popular and bustling Looney Tunes are outstanding suitable to motivate the children with fun and games to healthy movement. This is the aim of the Looney Tunes sports party, complemented by a grand tour of the event this year.

The concept thus builds elementary schools, each partner events and the tour on three pillars. Advertising, PR and media cooperation in print and TV supplement communication to the Looney Tunes sports party.” The sporting event took place last year in 500 elementary schools in more than 60 cities in Germany. A course with multiple stations, all of which embody a character of the Looney Tunes, promotes the natural urge to move children between six and ten years and thus also their health and physical development. Are including target, balance, strength, speed, agility, endurance and team spirit asked. This year is the Looney Tunes sports party on tour. A road show to complete 1,000 square metres is planned for 10 cities in Germany, in addition to the events in primary schools, which will continue in 2008. The platform Nutrition and movement e.V. is an Association of politics, economy, sports, parents and doctors. With around 100 partners, the Europe’s largest network for the prevention of obesity in children and adolescents is peb. All members are committed actively to a balanced diet and more exercise as essential components of a health-promoting lifestyle among children and adolescents.


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